The goal of SEO for businesses is very clear – to increase the site’s usability so a business or service provider can bring the right people in from the search engines (i.e. to rank higher than your competitors). Ultimately, a strategic SEO strategy will increase your site’s usability so your business will attract high-quality traffic.
Additionally, an effective SEO strategy is to follow the best strategies for ranking in the search engines. When the search engine crawls your site, the ‘bots’ look for specific sections of information. If search engine bots find your website information meets their standards (i.e., their algorithms), your site will earn higher search rankings.